Shopify Audiences is a data exchange network that uses data on mass conversions to create individualized audiences for all Shopify merchants. Instead of just looking at generic demographics like age or gender, this process helps sellers target their audience based on past purchases. Our digital marketing services in Delhi are here to give you an overview on this efficient opportunity.

Why is Shopify Doing This?

Shopify has always been about giving small businesses an advantage over large corporations. Therefore, it comes as no surprise that they are utilizing Shopify Audiences in this manner as yet another strategy for competing with Amazon. Shopify businesses, with or without a digital marketing company can make use of the targeting data and insights generated by the other 1.7 million or more merchants. They can more easily incorporate this data into their marketing campaigns than they would be able to otherwise.

Tools and Features for Built-In Marketing:

Regardless of plan, Shopify offers a variety of built-in marketing tools and features to its members. The most prominent ones are as follows:

- Blog Posting: Content marketing is a feature built into Shopify that can help you get visitors and leads. The best part is that it is already integrated with your store, so you won't have to worry about updating or creating new posts. You can write blog posts that readers will find interesting, helpful, and informative! Your blog posts are the best way to keep your audience interested and give them useful information. Some of the things you can do with this feature include adding a featured image, editing how it will appear in the search engine results page, and creating categories. You will probably need to modify your blog to make it more engaging and user-friendly.

- Marketing via email: If you want to send email newsletters without having to set up your own newsletter marketing campaign or spend a lot of money, Shopify Email is a great tool for you. You can easily send branded newsletters and collect leads with this built-in feature. This is advantageous because it will make it simpler to get a head start on email marketing campaigns when the time comes to collect leads. By sending them an email when they abandon their cart using these features, you can spare yourself the agony of cart abandonment.

- Friendly to SEO: If you are not an expert, optimizing your website for search engines might be difficult, but Shopify's straightforward tools make it simple. You should rest assured that your site will stack quickly with this tool. It organizes the information on a website structure based on categories, which helps your customers find what they're looking for and boosts your rankings in search engines. You won't have any trouble keeping visitors on your site for long enough to convert them into buyers because it loads 2.97 times faster than other websites.

You can easily create a blog using Shopify and contribute to the SEO advantages of your business. You will need to ensure that the content of each post is structured and optimized in such a way that it may result in a higher search engine ranking. There are a lot of SEO integrations included in Shopify plans that are free for those who want to up their eCommerce game. A great way to get your eCommerce store up and running is with integrations.

- Integrations with Social Media: Social media is one of the many online marketing strategies available to you, with or without a digital marketing company! Customers will be able to purchase from your business's social media platforms, such as Facebook and Instagram, without having to visit your company's official website. You can connect your product catalog with these platforms. With just a few clicks, you can launch marketing campaigns from your Shopify store using the Facebook platform. This is one of the best ways to keep up with your customers and create engaging content.

This is ideal for businesses that want to grow quickly but don't want to deal with extra work. You can get people to talk to your messenger bot through Facebook Ads. By integrating the platform itself with a chat-based sales platform like Shopify, you could also use it to sell products. However, in order to gain access to all of these features, you need to create an ad account in the Business Manager and create a Facebook business page.